Never mind the fact that, due to punitive government taxation in the form of VRT (which can see some cars sold in this country cost over 40% more than in Britain, for instance), most people living in Ireland can simply no longer afford to buy cars. Never mind the fact that road tax can cost multiples of road tax in Britain and elsewhere. Never mind that we are heading for the €2 litre of petrol - the lion's share consisting of tax.
The Irish Government has decided, with the help of lobbying by SIMI, to do away with the "13" prefix on next year's registration plates, on the basis that Irish people - clever sophisticates that they are - might see such an arrangement of digits as "unlucky".
SIMI - which might more appropriately stand for Spineless Irish Motor Industry - has consistently failed to tackle the continuing scandal of Vehicle Registration Tax in this country.
Too many of their members selling second-hand cars would be loathe to see half the residual value of stock on their forecourts wiped out by the scrapping of the tax - never mind that fact that more affordable cars would surely see increased new car sales, and would mean that Irish motorists would trade their cars more frequently, as they would not take such a hit on depreciation each time they did so.
But no, let's ignore the big smelly elephant taking centre stage in the room - a mammoth Irish talent.
Instead, let's have some superstitious meddling with next year's registrations.
Fingers crossed, touch wood, and all that...
Government 'set to scrap unlucky 13 car registration'
It has reported that the Government is to bring in a new licence-plate system next year amid fears that a '13' registration number would negatively impact on car sales.
According to the Irish Independent, cars registered between January and the end of June will have a '131' registration.
Those registered from July 1 to the end of the year will have '132' on the plate.
The decision is said to be based partly on fears that superstition about a '13' registration plate would affect sales and partly in response to the motor industry's plea to spread sales more evenly across the year.
Alan Nolan of the Irish Society of the Irish Motor Industry has welcomed the proposal.
"70% of new car sales occur in the period January, February, March and April, the first four months of the year," he said.
"So the industry has to find funding, and God knows that's difficult in the current climate, staffing and other resources to deliver that huge volume over a short period, and then for the rest of the year it is almost like 'deserted village' level of activity in new cars."
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