I have a penchant for thrashy mags such as Full House, That's Life, Real People and all the rest. They act as warning for what is actually out there. Forearmed and all that.
Take the back page of the current issue of Full House, with its tacky ad designed to appeal to headbanger, Erin go Bragh, Irish patriots. Now, I've oft puzzled at the concept of patriotism in general, but to be an Irish patriot in the current climate takes a particularly finely honed, uncritical, stupidity.
The Bradford Exchange, with a PO box in Stoke on Trent, is wise to such weaknesses. It offers an Irish patriot's watch that features:
- A 22 carat gold-plated Celtic cross on the face
- Irish national flag depicted in a chronograph dial
- Irish harp and pivotal dates in Irish history engraved on the reverse
- "Sworn to be free" etched on the side of the watch
- "Ireland forever" alongside its Gaelic translation "Erin go Bragh" on the small dials
"Soldiers are we, whose lives are pledged to Ireland; Some have come from a land beyond the wave. Sworn to be free, No more our ancient sire land Shall shelter the despot or the slave".
Stirring stuff, I'm sure you will agree.
Those marketing folk at Bradford Exchange have done their reasearch, it seems.